You don’t have to spend hours on social media or pay Meta thousands to get your outdoor brand found.
Summit to the top of the search engines with SEO Search & Rescue, my self-paced SEO course for freedom fuelled, time-starved founders of outdoor brands who are sick of putting all their marketing eggs in one Instagram sized basket.
Is that you?
How to bring in consistent customers to your outdoor brand.
How to make HUNDREDS of sales of your product every single month through Google.
All without having to spend a penny on ads
Daily pings of order notifications rather than pangs of dread whenever you think about stepping away from the business
The tools to generate daily sales in your business even when you’re at a trade show, out on the hill…or just sitting in the garden enjoying a brew
The clarity to stop winging it and know exactly what your customers are typing into Google and AI search every time they look for what you sell.
you’re in peak season, every weekend is a holiday market or a trade show, and you’re supposed to be designing next year’s collection. Something had to give, and socials was it.
So you lean on Meta ads, because the cold hard truth is they work. But you don’t love giving money to Meta, and every dollar you hand over comes out of your own pocket or out of what you’d reinvest.
You’d love a community that follows you for free, and a brand that keeps selling without you having to be the face of it.
You keep seeing stuff online about SEO, but you have no bloody idea what it means or where to start. It sounds like a bit of a minefield and you’re unsure if it’s the needle mover you need in biz right now.
Spoiler alert: it is!
Google processes 8.5 billion searches per day.
Imagine how many millions are searching in your specific niche…and with SEO Search & Rescue, you won’t need to guess because we can find out the exact search volume for each and every keyword you want to rank for.
10% of those queries (850 million) have transactional intent. That’s 850 million people every single day wanting to buy something online…pretty wild.
Google web traffic converts higher. Because it’s all about intent with Google, the conversion traffic for
my clients is usually far higher than social media.
It also has an average higher order value than other channels and the order values tend to be higher.
People trawl social media for discount codes, people googling “best waterproof jacket for hiking” want a solution and fast…they’re not here to f*ck around.
Because I was where you are today.
No clue what SEO was, trying to grow my travel blog, spending 17-hour days on weekends staring blankly at my screen on the verge of launching my laptop out of the window…not that it would’ve done much damage – I lived in a basement suite at the time.
I was firmly in my 9-5 (well it was a 4am-12pm some days and a 2pm to 10pm gig others…you get it) on a working holiday in Canada, had been trying to grow my travel blog prior whilst backpacking South America…on a f*cking tablet – in 2015/2016 – no bueno…WordPress did NOT work.
And all I knew was that this SEO malarkey would be what would get me seen and generate income.
It scared me. So much technical JARGON, bullsh*t.
I’m a smart gal yet SEO still seemed soooo out of my depth and had NO idea the extent of it & how to use it.
But I knew if I wanted to monetise my blog, this shit was paramount and I had to work out how to harness it.
I immersed myself in everything and everything SEO and learnt how to conquer the search pages. When I closed my blog down due to personal reasons, I became a freelance SEO content writer, ghostwriting for companies like Wise (TransferWise) back then and huge digital marketing firms in the US.
Now I help outdoor brands like yours summit to the top of the search pages and get found on Google and frankly I couldn’t be more f*cking grateful for the days spent behind a laptop screen demystifying this & get to help you rank on Google without the headache.
“I went from knowing literally NOTHING about Google to absolutely smashing it and increasing my impressions, clicks and conversions across the board within the first 8 weeks of joining Get Found on Google.
I didn’t know how to track my Google Analytics before joining but at the end of the first month I was on about 83,000 impressions with 720 clicks a month, so I assume it was similar in previous months.
After completing Get Found on Google over 12 weeks, in the last month I’ve had 111,000 impressions on my business from Google, 949 clicks, the number of users visiting my site are up 68.7%, events up by 108.6%, sessions up 79.5% and conversions up by 64.4% 💸”
After spending years working with business owners across multiple industries and content writing for small businesses and billion dollar companies, I developed a foolproof framework that WILL get you results…
Here’s what’s covered in the training modules.
Google Analytics and Google Search Console
Imagine trying to navigate your way up a mountain without a compass or trail map…it’d be a little bit sketchy, right? Google Analytics and Google Search Console will act as your guide as you summit your way to the top of the search engines. Here’s what’s covered in module one:
Finding the right keywords
In this module, you’ll be acclimatising a little to on-page search engine optimisation and the basis of that; keyword research. Everything we cover in module three (site audit) is underpinned by choosing the correct keywords that your dream customers are searching for and harnessing the power of that. In this module we cover:
Your Website SEO Audit
Now we know where we are, where we want to be and a routemap of how we want to get there…now comes the fun bit; starting the ascent and auditing your website. In this module, we clear the way for future SEO success by cleaning up all your site errors and optimising all your pages for on page SEO. Here’s what we cover:
Your SEO Blogging Strategy
Blogging is the perfect way to boost your on-page SEO and add value to your audience. Plus, the average blog post has a life span of two whole years. Compared to Instagram’s 24-hour timeline for stories, this is gonna take your content creation to the next level. As someone who’s written content for BIG name brands, I’m leaning on my years of expertise here to share what will make your blog posts hit page one of Google. We’ll be covering:
Your Local SEO Strategy
This one’s for you adventure tour companies, glamping sites and cool stays. Or any outdoor brand with a shop, a hire base or a spot on the map. In this module we’re conquering the local search engine results pages, putting your business on the map (literally the Google map) so you can reach new heights in the local market. Here’s what we cover:
Off page SEO and Building Backlinks
Google trusts businesses that have a big brand footprint, which means getting your arse seen in multiple places.
Everytime your business is featured in the press, in a gear roundup, on a podcast or even on someone else’s website, Google treats it as a thumbs up and will rank you higher on the search pages.
your SEO Search & Rescue experience
Six modules delivered in a course portal jam-packed with SEO trainings & private resource vault (value $1997)
Three pre-recorded guest expert trainings (value $698)
But hang on… just ranking on Google and seeing your search traffic soar isn’t enough…sorry to burst your bubble.
It’s about CONVERTING those new website visitors into customers when they land on your page!
This is why I’ve brought in experts in their fields to elevate your on-page experience and get your dream customers to click buy now.
Nicole
Pick of the Bunch Copy
Nicole is the founder of Pick of the Bunch Copy! She’s a lover of flowers, words, and supporting female entrepreneurs as they empower their audience, through copy & content arranged to connect, empower, convert, making you blooming unforgettable.
Nicole will be delivering a guest expert all around finding your unique tone of voice and using it to craft high-converting copy so we can turn those clicks into cash.
Michelle Kelly
MK Creative Web Design
Michelle is the founder and force behind MK Creative Web Design.
Combining aesthetics with functionality, she specialises in designing & developing showstopping websites for impact-driven female-led businesses
She’ll be sharing industry secrets and strategies to accelerate your website’s performance during her power-packed guest expert session.
Join now and get INSTANT access to the course material.
or 3 payments of $334/mo
Want to learn more about what joining SEO Search & Rescue could look like? Check out the FAQs below
YES! This is designed for newbies with SEO. If you are a little bit more experienced with SEO but want to come for a refresh on your beginner to intermediate SEO skills then you’re more than welcome.
SEO Search & Rescue is on evergreen enrollment, which means that you can join anytime.
You’ll get immediate access to your private resource vault/SEO trainings.
You will have lifetime access to the course training materials and any updates we create.
BOTH! The great thing about SEO is that it works for everyone! I’ll endeavour to bring in a variety of businesses to the programme. The previous 2 rounds of Get Found on Google have had a mixture of online service providers, local brick and mortar businesses and product-based businesses too. We can all learn from each other.
Yes. It’s huge! See below:
Introduction
Module One: Tracking Your Data for Success
Module Two: Keyword Research
Module Three: Your Website Audit & Mastering Your On-Page SEO
Module Four: Content Marketing Success
Module Five: Local SEO
Module Six: Off-Page SEO & Building Backlinks
Absolutely! I understand as the CEO of your business, you may not want/be able to commit to the course, especially if you’re not the one implementing. If you want to train multiple members in this course, please reach out to me for group pricing as the price for SEO Search & Rescue is based on 1 attendee and is not available for redistribution
