Welcome to
pathfinder.
what
where
when
A Marketing Roadmap Built in a Day That Gives You Momentum All Year.
on zoom or in person; leeds, uk, european cities also available.
now booking dates for q1 2026.
3 spaces available.
Pathfinder is an annual marketing strategy day for the woman who is done wasting money in rooms that don’t move her forward, relying on gut-feel instead of data to drive her marketing decisions and pouring all her energy into Instagram when she feels like her business is so much more than an Instagram page.
You don’t need to spend 6 months in a container that doesn’t move the needle for you in business.
You just need one focused day mapping your entire marketing strategy for the next 12 months, so you walk away with clarity, direction, and a step-by-step plan you can actually implement or outsource if you want to.
You’re ready to build a marketing ecosystem that matches the size of your vision, and you’re in the right place.
you're ready to build something bigger than you
You’re not here to just be “Instagram famous.”
You’re here to build a brand that has a lasting impact.
One that moves beyond short-term visibility strategy and short-form content alone.
You know your work belongs on more platforms, as part of longer conversations, and in rooms where decisions are made.
And you’re ready for a marketing strategy and roadmap that supports that level of vision.
pathfinder is for business owners who don't want IG to be the main character of their marketing
Not because Instagram doesn’t work.
But because it’s just one piece of a much bigger puzzle.
We don’t build marketing strategies around trends, posting schedules, or short-term visibility spikes.
We build them around how your audience actually makes decisions.
Target them where they go when they’re ready to buy
To help your business grow sustainably beyond you.
Your future clients aren’t all scrolling the reels tab looking for a b roll video with text on screen.
Some are Googling.
Some are on LinkedIn.
Some are watching long-form content.
And you need to let them know you exist.
let's be real shall we?
Every week, I speak to wildly capable Coaches and Service Providers who have invested tens of thousands into marketing support.
Visibility programs.
Messaging miniminds.
Content memberships.
And yet, when I ask them, “So, what’s your actual marketing strategy for the next 12 months?”
Not…what you’re posting this week?
Not…what you’re launching next month?
But the marketing strategy that connects your big picture vision with what you’re putting out across your marketing channels…
There’s a pause.
Because most of what’s sold as momentum in this industry is short-term check-box exercises rather than a true marketing strategy.
Posting more isn’t a plan.
Going viral isn’t a system.
Jumping into the next room because the mentor makes £100k months isn’t always the best option for you.
And it’s why so many smart business owners end up overworked doing all the things, yet still unsure what’s actually moving the needle with their marketing.
pathfinder exists to fix that
Because businesses that scale bigger than just your personal brand are built differently.
They’re rooted in long-term brand/marketing direction, not reactive decisions.
They’re positioned clearly, so the right people recognise them instantly.
They’re supported by a multi-platform marketing ecosystem instead of a single channel.
Marketing data guides decisions rather than gut feel alone.
Most importantly, they have a roadmap that removes guesswork from marketing.
If no one has ever sat down with you and built that foundation, that’s not your fault.
But it’s why scaling feels harder than it needs to be.
pathfinder is for the woman who doesn’t want to spend six months in a room to find marketing clarity she could access in a day when given the opportunity
For the woman who’s done with advice diluted across dozens of people at completely different stages.
And who’s no longer willing to inherit someone else’s framework, blind spots, or income ceilings.
You value:
• Speed
• Precision
• Custom strategy
• Momentum with intention
So instead of trying to reverse-engineer advice that wasn’t built for your business, we build your strategy from the ground up.
One focused day.
One clear roadmap.
Twelve months of marketing decisions handled.
Pathfinder doesn’t replace long-term support.
It replaces the missing foundation that most people never get before entering it.
The 12-month strategy you were meant to have before joining rooms, hiring teams, or scaling visibility.
Because when that foundation exists, execution becomes easier.
Teams work better.
Decisions stop living in your head.
And growth stops relying on you for every single decision.
join me on a full-day strategic consulting experience
Where we build your entire 12-month marketing roadmap in one focused sprint.
This isn’t a brainstorming day where you leave with “good ideas.” that you never follow through on.
It’s not a glorified coaching session with champagne photos and zero tangible takeaways.
It’s the closest thing you can get to having a fractional CMO pick apart your marketing for an entire day and piece it back together.
We sit side by side, in person or virtually, and map out your entire year across platforms, campaigns, messaging, lead generation, visibility, analytics and content.
step one: audit
step TWO: MAP
step three: build
Most marketing offers help you think bigger
Very few help you build the infrastructure to support that bigger picture thinking.
So you’re left being the strategist, the project manager, the decision-maker, and the safety net.
Pulling everything together.
Chasing momentum.
Spotting gaps.
Making calls no one else can make.
Pathfinder is built to remove that dependency.
It gives you a strategy that works with or without your constant input.
It’s a blueprint your team or Team 49ND can run with and execute on your behalf.
what's included:
A comprehensive pre-work audit
A deep dive into your business, offers, analytics, audience, and brand so we hit the ground running.
A full strategy day (via Zoom or in-person where available)
6 hours of focused consulting and co-creation. (includes lunch)
Your bespoke 12-month marketing roadmap
A custom-built strategy covering platforms, campaigns, launches, messaging, KPIs, lead generation and content direction.
Your funnel audit + revenue opportunity map
We identify the gaps, leaks, missed revenue, and high-impact growth opportunities.
A content and messaging blueprint
So you know how to speak to your ideal clients across every platform, not just Instagram.
A monthly/quarterly KPI dashboard template
So you can track your growth properly and make intelligent decisions based on data.
Optional: A 2-week post-day implementation support window
For questions, clarity and momentum as you begin rolling out your plan.
Optional: Implementation support with my team (if needed)
If you want help executing the plan, we can take it from here.
you can keep doing what you've always done to this point
Staying in rooms where the advice isn’t wrong, it’s just not built for the business you’re trying to lead.
Taking notes that sound smart, but don’t translate into clear decisions.
Posting consistently without ever being fully certain what role that content plays in the bigger picture.
Relying on instinct because there’s no real data to lean on.
Being the one who holds everything together because the strategy still lives in your head.
Or…
You can decide that this is the year your marketing grows up.
That you stop outsourcing marketing tasks blindly and start making decisions from a clear, data-backed plan.
That you map the year properly, instead of planning one month at a time.
That you build something your team can actually run with, without you being the glue.
Pathfinder is for the woman who knows her vision has outgrown short-term marketing plans.
If you want your marketing decisions to feel more hell yes in the day to day.
Then this is your next move.
Lock in your Pathfinder day below.
