When you’re an online business coach or service provider, there comes a time when you realise that despite your strongest efforts, you can’t do everything yourself.
There’s only so much time in a day, and your efforts to be an omnipresent marketing machine are causing you to burn out faster than a campfire in a rainstorm.
Scaling your online business can be a lot like scaling a mountain. It’s tough, it’s demanding, and it requires you to push yourself harder than you ever thought possible.
But, just like climbing a mountain, it’s easier when you’re not doing it alone. You need a squad of savvy and skilled experts to help you scale to new summits.
So, when is the right time to hire a marketing agency? Let’s take a look at some key signs. Because what’s the point in continuously fighting an uphill battle when a simple solution lies at your very fingertips.
You’re struggling to keep up with marketing demand
If you’re a business coach or service provider with a bit of experience in the online space now, you know how important it is to have a strong online presence.
Despite what some narrow minded marketing “gurus” solely straddling one platform think, it’s not enough to just have an Instagram account any more; especially when you’re scaling.
You need a website, a social media strategy that spans multiple platforms, a converting content strategy and a method for encouraging engagement with your audience.
But, when you’re already juggling a million things, it can be hard to keep up with the demands of marketing which is why you’ll find yourself saying sentences like “I just want to master this first…and then I’ll get onto that”, or “Well I’ve just got used to showing up everyday, so I’ll give that a try for a while and see how it goes”.
That, my friend, is self sabotage.
If you find yourself struggling to create content, post regularly, or engage with your audience, it’s time to bring in some help. A marketing agency can take the reins and create a custom strategy that’s tailored to your unique needs. Plus, they can handle all the day-to-day tasks like posting on social media and creating content, freeing up your time to focus on what you do best.
You want to take your business to the next level
Scaling your business can be a daunting task. It’s hard to know where to start, and it can be overwhelming to think about all the different components that go into growing an online business.
But, if you’re serious about taking your business to the next level, you need a team of experts to help you get there. A marketing agency can help you create a comprehensive plan that covers everything from social media to email marketing to SEO. They can also provide the expertise you need to execute that plan and help you track your progress along the way.
You’re not seeing the results you want
Let’s be real, we all want to see results. Whether it’s more website traffic, more leads, or more sales, we want to know that our marketing efforts are paying off. But, if you’re not seeing the results you want, it’s time to make a change.
A marketing agency can help you identify the areas where you’re falling short and create a strategy that’s designed to get results. They can also help you track your progress and adjust your strategy as needed to ensure you’re always moving in the right direction.
You want to focus on what you do best
As a business coach or service provider, you have a unique set of skills that set you apart from the competition. But, if you’re spending all your time on marketing, you’re not able to focus on what you do best.
Bringing in a marketing agency allows you to delegate the marketing tasks to experts who can handle them more efficiently and effectively. That way, you can focus on what you do best and spend your time growing your business.
What should you look for in a marketing agency?
When you’re looking for a marketing agency, it’s important to find one that understands your unique needs and has experience working with businesses like yours. Look for an agency that has a track record of success and can provide case studies or testimonials from other clients.
You’ll also want to make sure that the agency is a good fit for your company culture. Do they share your values? Essentially, are you vibing with each other?
If you’d like to see if we might be the marketing agency for you, you can check out our marketing services here.