marketing coaching and community for service providers

You’ve got clients.

You’ve got skills.

But you’re still winging your marketing.

The Business Basecamp gives you the strategic support and real-time guidance you need to become the go-to name in your industry, without burning out or feeling like you have to pivot to coaching to reach your income goals.

you've had clients...you've seen results

But your marketing and sales process still feels messy and unstructured, there’s no predictability in your sales system and as a one-woman-band, you feel like you’re carrying the entire weight of your business on your shoulders.

You’re always wondering if your marketing’s working, or just keeping you very busy

You’ve tried the PDF freebies, getting people to download your pricing and services guide, have low key been stalking the latest “it coach’s” funnels, but it’s not really landing with your audience.

Team this with constantly switching between client delivery mode and ya gal needs to scale this business mode, it feels like you’re juggling deadlines, drafting DMs, chasing invoice dodgers — and your marketing strategy keeps coming last on the list.

You do want to scale, but not by launching any old course or feeling like the only way to hit your revenue goals is to become a coach – that just feels loud for you.

Honestly? You just want support from someone who gets what it's like to still be doing the work inside a done for you service based business AND a community of women doing the same.

imagine logging into slack and

Finally getting an answer that cuts through the noise in 30 seconds flat…without any of the fluff or talks of getting in the right energy; because let’s face it – if all you have is no energy and zero strategy, you ain’t making money.

Feeling empowered about your marketing for the first time ever because you’ve not just been told what to post, but you understand why you’re posting it and why your audience hangs on to every word you say.

Selling with confidence (that doesn’t mean shouting the loudest), even during “quiet” months.

Running your business like a leader instead of you being reactive and letting it run you.

That’s what happens when you stop playing the guessing game with your marketing and start building an intentional strategy.

and are surrounded by a community of women who are in the trenches with you and know the intricacies of running a service business like yours.

meet your marketing strategist maverick

Hey hey, I’m Sally…

Marketing Maverick, Omnichannel Marketing (that means marketing your business on more than one platform BTW) enthusiast, a seasoned online service provider with almost a decade of online marketing experience

I’m also a 6-figure marketing agency owner (yep – I run that business right now…not a few years ago but today. As I write this, I have done for you clients messaging me and I’ll be cracking on with their stuff shortly – so basically, I get it)

I’m on a mission to help more service providers like you grow a scalable service-based business without having to constantly do 12-14 hour work days to keep up

And put more money back in your pocket at the end of the day. 

I’m not your average online success story, it took me years to hit the 6 figures within 12 months.

But what that means for you is that I don't just know how to support you when it's smooth sailing, I know how to navigate the tricky terrain when sh*t proverbially hits the fan.

i spent most of my 20s...

travelling and working and as I approached 30 – I knew that the travel bug was never gonna leave and I wanted to build a business that gave me freedom of choice and more fulfilment…

at the time I was freelance content writing, here and there..but every time I booked a trip I’d run out of clients and cash.

I founded 49 North Digital in 2021 after years of being in a freelancer in the feast/famine cycle… 

I wanted something more sustainable and have spent the last three years building on my 5 years of prior experience to create a business that I’m not just fully booked in, but one that I’m OBSESSED with too. 

I’ve since generated multiple six figures in revenue as an agency owner.

i f*cking hate how cookie-cutter the online space is sometimes...

This is what I did…copy this

BS.

Don’t get me wrong, I LOVE a marketing framework, I use them daily.

But consider them more of a guide rather than “you must market like this or else”.

I’m all about helping you make your marketing efforts feel fun so that you’re eager to show up and sell out your offers.

Time to create a clear, unobstructed route to the summit of your service-pro success without all the noise.

what it's like inside the business basecamp

the business basecamp framework

Me and Team 49ND built a signature framework designed to help you stand out without feeling like you just have to shout the loudest in the room.

It’s based on the buyer journey – a proven marketing framework that leverages buyer psychology and compels your audience to buy from you

are you ready to start the climb?

community

Step one is building a community. Learn the omnichannel marketing strategies I use to 5-10x the number of eyes on my business and on my multiple six figure/year clients plus how I grew 1k followers in just one week by creating community content.

leverage

Learn to leverage and nurture that community, build that know like and trust factor, and guide them through the customer awareness journey so that they’re knocking down your DMs to work with you.

invite

Learn to sell through value and sell without selling. Discover the most effective (and ick-less) ways to message your offer and INVITE the sale; driving a consistent flurry of enquiries on the daily.

multiply

Post sale, this is where most people stop…but it’s not over yet and THIS is where your marketing gets interesting. Did you know it costs 5x more to attract new clients than it does to keep them? I’ll teach you to market multiple offers using cross-selling, down-selling and upselling techniques so you can keep your clients in your world for longer and increase their lifetime spend with you.

broadcast

Boost your brand by letting your current clients do the marketing leg work FOR you. Deliver exceptional client experience so they champion your business; broadcasting how f*cking epic you and your service is. Customer advocacy through broadcasting turns your followers into a small fortune.

The nitty gritty...here's what's inside your marketing membership

Personalised Action Plan (worth £300)
We start with strategy, not guesswork. You’ll get a tailored roadmap on which trainings to watch based on your goals and check-ins every quarter to keep you on track.

Monthly Marketing Training Drops (worth £97/mo)
No fluff. One focused, actionable training each month so you always know what to tweak, test, or post next.

Live Monthly Coaching Call with Moi (worth £300/mo)
Bring your questions, ideas, or marketing meltdowns. Real-time support from someone who does this for clients every week.

Monthly Co-Working Session (worth £50/mo)
Sit down, plug in, and implement. No more pushing tasks to “next week.”

Quarterly Planning Sessions (worth £300)
Together, we map out your sales goals and reverse-engineer your marketing to match.

Quarterly Guest Experts (worth £300)
Bringing you specialist knowledge to sharpen your skills and give you a fresh perspective. I don’t know everything and will never pretend I do

Slack Support 3x week (worth £500/mo)
Ask anything. Share the wins. Vent about scope creep. This is a real community, not a ghost town. 

watch the video
walkthrough

what's the investment?

best for:
DIPPING YOUR TOES IN

Pay Monthly with 30 Day Cancellation
£ 119 Monthly
  • Personalised Action Plan
  • Monthly Trainings & Access to the Training Portal
  • Monthly Q&A
  • Monthly Coworking
  • Quarterly Guest Experts
  • Quarterly Planning Sessions
  • Slack Support 3x/week

BEST for:
massive momentum

Annual Savings & Bonus 1:1
£ 1197 annually
  • Personalised Action Plan
  • Monthly Trainings & Access to the Training Portal
  • Monthly Q&A
  • Monthly Coworking
  • Quarterly Guest Experts
  • Quarterly Planning Sessions
  • Slack Support 3x/week
  • BONUS: 60 minute marketing roadmapping session with Sal
Best value

BEST FOR:
DONE WITH YOU MARKETING STRATEGY

Monthly VIP option (5 spaces only)
£ 419 monthly
  • Personalised Action Plan
  • Monthly Trainings & Access to the Training Portal
  • Monthly Q&A
  • Monthly Coworking
  • Quarterly Guest Experts
  • Quarterly Planning Sessions
  • Slack Support 3x/week
  • VIP: 60 minute marketing strategy/content mapping session with Sal every month
  • VIP: 60 minutes of in-depth content review from Sal every month
1:1 support

I can't wait to help you create results like these

This is your fork in the road moment. You’ve got two paths in front of you right now…

route one

Keep winging your marketing strategy.

Keep piecing things together from podcasts, reels, and half-finished funnels.

Keep wondering if your posts are landing and hoping this month will magically be different to the last.

route two

Join us inside The Business Basecamp

Get strategic support from someone still in the trenches of running a service-based business. 

Surround yourself with women who are building booked-out, sustainable businesses just like you.

This isn’t just about getting more clients.

It’s about finally feeling in control of your marketing and sales!

And ultimately your business growth.

So that sales don’t feel like luck anymore, they feel predictable AF.

doors close in

00 00 00 00 00

Or don’t.

Keep waiting for the “right time”

While another quarter slips by.