Organic Marketing For Outdoor Brands

oh hey, I'm sal

I wanted to combine my love of the outdoors with my other love/something I’m just actually very good at – organic marketing, so in the mountains near Vancouver, Canada, 49 North Digital was born. These days I’m based in the UK but always exploring. When I’m not outside, my other obsessions include helping my clients make a tonne more money without sacrificing all their free time and frankly I’m just a little bit obsessed with what makes people tick, why they buy, what triggers that feeling in them to make them say yes. Which is why the marketing I do is underpinned by consumer behaviour and buyer psychology.

as seen in

some friendly words from a past client...

I have worked with Sally myself and personally was able to deal with a lot of life situations while she just sold out my programs for me using content - this is why I chose to invest in Sally for my guest expert sessions as well as watching her learn, show up and support people and their businesses every single day. I've actually never met anyone as invested in others peoples success as you are - its BEAUT! Anywaaaaay, if you're someone that's looking to invest in marketing support, whether that be one off sessions, multiple of DFY... I just wouldn't go any where else. Sally really give a fuck about the people in front of her, she keeps up to date, is open minded and will inspire people to go out and be themselves while making marketing easy and effortless :)

51.28006°N, 0.75163°W

marketing services

done for you

Done for you social media management, email marketing, SEO, event content days…whatever your business needs. This is where me and sometimes my small team handle the execution side for you, so you can take real time off without your sales slumping. I don’t have a favourite platform because where we post is where your ideal client hangs out…not my fave platform.

done with you

Sometimes you just need a second brain in your business to hash through ideas, sense check them, encourage you to go ahead on that slightly wild campaign. Whether it’s a one off marketing strategy session or mentorship you’re after, or maybe you want me to go ahead and map out your next year of campaigns, I’ve for you.

marketing trainings

Sadly, as business owners, we don’t come out of the womb already generating thousands in our business to invest in done for you marketing or consulting. But I don’t want that to stop you from being able to succeed. So I’ve created a bank of online trainings where you can learn what took me a decade of trial and error to learn so you can fast track your success.

The CLIMB Marketing Method

COMMUNITY, LEVERAGE, INVITE, MULTIPLY, BRAND ADVOCACY

I flipped the marketing funnel on it’s head and instead, turned it into a mountain. Because if climbing a mountain isn’t a metaphor for business I don’t know what is.

It is inspired, by what works, your traditional funnel, but is built on community, how you leverage that and invite the sale to come to you, and finally how you then turn that into a higher customer lifetime value, improve retention and turn your clients into your biggest brand advocates.

Using this framework, I’ve helped previous clients in the Coaching and online service based industry to generate wins such as:

a €55,000+ launch

41 new members inside their membership within a 2-week marketing sprint

$90,000 of qualified leads generated in a month

Daily enquiries from a new TikTok account within 12 weeks.