Organic Marketing For Outdoor Brands

oh hey, I'm sal

I wanted to combine my love of the outdoors with my other love/something I’m just actually very good at – organic marketing, so in the mountains near Vancouver, Canada, 49 North Digital was born. These days I’m based in the UK but always exploring. When I’m not outside, my other obsessions include helping my clients make a tonne more money without sacrificing all their free time and frankly I’m just a little bit obsessed with what makes people tick, why they buy, what triggers that feeling in them to make them say yes. Which is why the marketing I do is underpinned by consumer behaviour and buyer psychology.

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Marketing services

instagram management

More than just pretty pictures. Our Instagram strategies are a high-altitude mix of storytelling, community-building, and conversion-focused content that drives real results.

email marketing & funnels

Whether it’s a dead funnel you’re ready to revive or a new path to revenue you want to carve, our email marketing and funnel builds are engineered to perform.

tiktok
management

We don’t just make content, we create scroll-stopping, algorithm-friendly moments that feel authentic, adventurous, and in tune with your audience.

pinterest management

Your passport to passive profit. We map out Pinterest strategies that maximise visibility and drives targeted traffic to your offers—because every pin should have a purpose.

search engine optimisation

SEO isn’t about shortcuts and guesswork. It’s strategy, patience, and results. We handle the heavy lifting to get you higher visibility, better traffic, and ROI worth celebrating. No fluff, just a clear path to success.

marketing consulting

Whether it’s remote training/masterclasses or stepping in as your head of marketing, we bring clarity and strategy to simplify your next steps and keep your business moving forward.

how we deliver that...

done for you

Done for you social media management, email marketing, SEO, event content days…whatever your business needs. This is where we handle both your marketing strategy and execution for vou so vou can take real time off without vour sales slump. We don’t have a “favourite” platform because where we post is where vour ideal client hangs out…not the platform we choose.

done with you

Sometimes you just need a second brain in your business to hash through ideas, sense check them, encourage you to go ahead on that slightly wild campaign. Whether it’s a one off marketing strategy session or mentorship you’re after, or maybe you want me to go ahead and map out your next year of campaigns, l’ve got you.

51.28006°N, 0.75163°W

the methodology to make you more sales from your marketing

c.l.i.m.b

COMMUNITY, LEVERAGE, INVITE, MULTIPLY, BRAND ADVOCACY

I flipped the marketing funnel on it’s head and instead, turned it into a mountain. Because if climbing a mountain isn’t a metaphor for business I don’t know what is.

It is inspired, by what works, your traditional funnel, but is built on community, how you leverage that and invite the sale to come to you, and finally how you then turn that into a higher customer lifetime value, improve retention and turn your clients into your biggest brand advocates.

Using this framework, I’ve helped previous clients in the Coaching and online service based industry to generate wins such as:

a €55,000+ launch

41 new members inside their membership within a 2-week marketing sprint

$90,000 of qualified leads generated in a month

Daily enquiries from a new TikTok account within 12 weeks.

organic marketing for outdoor brands

oh hey, I'm sal

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