organic marketing for outdoor brands

For founder-led outdoor and adventure brands who make cool things and want more of the right people to find them.

49.94318°N, 123.05463°W

this was me working from a sailboat – every day is an adventure

oh hey, I'm sal

49 North Digital was born in the mountains near Vancouver, when I worked out I could combine my love of the outdoors with the thing I’m genuinely good at: organic marketing. These days my home base is Yorkshire in the UK, but I rarely stay in one place for long.

Why people buy, and what makes someone say yes.

That’s what I’m obsessed with, and it’s what everything I do is built on. It’s how I help founder-led brands make more money without giving up their free time.

You’ve got enough on your plate; I’ll make sure your marketing isn’t one more thing.

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Marketing services

For outdoor and adventure brands who’d rather be outside or meeting clients face to face at markets than spending all day chronically online.

marketing strategy

If you’re doing a lot of marketing but can’t tell what’s actually working, this is where I start. I’ll dig into why your customers buy, cut what’s not pulling its weight, and give you a clear plan for where to spend your time and money next.

Social Media Management

I’ve worked across Instagram, TikTok, YouTube, LinkedIn, Pinterest and Facebook, and I don’t have a favourite. I’ll find where your customers actually spend their time and build content that sells there, so you’re not posting into the void.

SEO AND
AI SEARCH

When someone searches for what you make or do, either on Google or by asking AI, you want to be the answer. I’ll get your site found by the people already looking, so sales keep coming in without you posting on social media every day.

email marketing & funnels

Your email list is the audience you own. I’ll build the flows and funnels that turn browsers into buyers and buyers into raving fans and repeat customers and increase their lifetime value to your business,

HOW I actually DELIVER THAT…

done for you

When something has to give in peak season, pleaseeeee don’t let it be your marketing. Hand it over and I’ll run it: the strategy plus the day-to-day execution across the preferred platforms your ideal client is active on.

From $2,900/mo

done with you

Creative strategy from someone who’s walked countless miles in your (and your customers’) shoes. Got a team pushing the buttons, or doing it yourself and want to know you’re on the right track? Consultancy is for you.

From $750

do it yourself

Rather figure it out yourself? Love that. Just plug into a marketing brain first so you don’t end up completely off-piste. Get the same strategies and trainings behind my Done for You work, and learn it at your own pace.

From $39

49.94318°N, 123.05463°W

THE climb
METHOD

I flipped the marketing funnel on its head and turned it into a mountain. Because if climbing a mountain isn't a metaphor for business, I don't know what is.

C Community Content that makes your people stop scrolling and actually give a damn about what you make.

L Leverage Buyer psychology baked into every post, so customers feel like you've read their mind.

I Invite Selling without the sleazy bit. Buyers turn up ready to check out, no hard sell needed.

M Multiply Repeat orders, bundles and the next thing they need, so every customer is worth more.

B Brand advocacy Happy customers who post, tag and send their mates your way. Your best sales team.

results from the method so far

300%

MORE SALES FROM GOOGLE

for a local bricks and mortar log supplier.

8 WEEKS

TO OUTRANK AMAZON

female safety-products brand, with search traffic converting at 7%+.

41/30

LAUNCH SIGN UPS

VS. goal for a coaching membership, with the founder offline the whole time.

sold out

FIRST-EVER RETREAT

For a boutique accommodation provider in Northern Ireland.

organic marketing for outdoor brands

oh hey, I'm sal

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