SEO & AI search services that get you found
SEO feels like a minefield, and now there’s AI search on top. You know it matters, but between running your brand and actually getting outside, there’s no time or energy left to learn it, and even when you try, you’ve no idea if you’re doing it right. Let me fix it for you. Here’s how:
keyword research
Everything you optimise on your website boils down to using the right keywords. I find the ones your customers are actually searching for, balancing competition and volume.
on-page SEO
I audit your site and optimise every page for the keywords that matter, so Google knows exactly what you sell.
technical SEO
Fixing the site errors, broken links and structure issues quietly stopping Google from ranking you.
content and blogs
Blog posts that bring new people to your brand every month. I double down on what’s working and ditch what’s not.
off-page SEO
Press, podcasts, guest posts and directories. Every mention is a thumbs up from Google, giving you more clout and credibility.
AI search optimization
Making sure AI tools like ChatGPT and Google’s AI Overviews understand your brand and recommend it, with clear, answer-focused content.
Before you hire an SEO specialist…
Is SEO still worth it now AI search is here?
Yes. This is the one thing people get wrong about AI search. AI tools like ChatGPT, Claude, Perplexity and Gemini aren’t going to suggest you if your website has bad SEO. See SEO as your foundations: without it, you still won’t show up in AI search. So you need to pay attention to your SEO as well as your AEO and GEO.
SEO, AEO, GEO, AIO: what’s the difference?
SEO (search engine optimization) is about getting your website found and recommended by Google.
AEO (answer engine optimization) is optimizing your website for the questions people ask AI tools like ChatGPT. You’re reading some right now, because this FAQ is doing exactly that.
GEO (generative engine optimization) is optimizing your website so AI tools use your content in the answers they generate and cite you, which can lead to more traffic.
AIO (AI optimization) is the umbrella term that AEO and GEO fall under.
Can I do SEO myself?
Absolutely. A lot of people will tell you that you can’t, because they’re gatekeeping, but I created a course so you can teach yourself. The fundamentals of SEO haven’t changed for a long time. When people say SEO is out of date, it’s usually because they’re using hacks. All we’re doing with SEO is telling Google exactly who you are, what you do, and why people should trust you. Do that well and you’ll rank, and stay ranking, no matter how many algorithm updates there are.
Start with my SEO 101 masterclass, or go deeper with my Get Found on Google course.
How much do SEO and AI search optimization services cost?
It depends on who you’re working with (a freelancer, an in-house team or an agency), the size of the project and how much you want to commit. My SEO and AI search optimization services start from $1,500.
How long does it take to rank on Google?
It depends, because SEO is a bit of a slow burn. I’d expect to see good results in about 3 to 6 months, but there will be early signs that what you’re doing is working, so keep an eye on them monthly.
Sometimes you get lucky and grab some low-hanging fruit. I once worked with a client who was on page one within 4 weeks and went on to outrank Amazon within 8 months, and we saw signs the strategy was working within a few days. All we’d done was change the main keyword on her website to something people were actually searching for.
How do I request a quote for SEO for my outdoor brand?
To request a quote for SEO and AI search optimization for your outdoor brand, fill in the application form below and I’ll get back to you as soon as possible.
hey, i'm sal.
My life is a constant juxtaposition… I love adventure and being outdoors, but I’m also chronically online and obsessed with marketing, which makes me the perfect partner in crime for your outdoor brand.
I learned SEO because I started a travel blog way back when. We were going to some really cool and unique places, and I worked out how to rank our blogs on page one, which brought in a bunch of traffic. That led to freelance SEO writing through Upwork, including ghostwriting SEO articles for TransferWise.
I didn’t touch SEO again for years, until a client in the healthcare industry asked me to do some freelance for them. That’s where I really learned technical SEO, like schema markup, which we used to get them on Google for Jobs and generate tens of thousands of visits to the roles they were promoting.
Then people started booking me for SEO days and training courses, and I got some really quick wins, especially for ecommerce brands, where the smallest changes made massive results.
I love SEO because it lets your business bring in enquiries and sales while you’re unplugged. Whether you’re out enjoying the outdoors, or at a market at 3pm realising you forgot to post on Instagram, it doesn’t matter. People will always be searching, whether you’ve hit post that day or not, and that gives you real income security.
here summit
what our journey together looks like...
Thousands of people are searching for your type of product, the experience you offer, the exact thing your brand does. Every day your business isn’t showing up on Google, it’s doing your brand a disservice. Let’s change that. Here’s how.
A · assess & analyse
I set up Google Analytics and Search Console and dig into your data, so we know exactly where you are before we start the climb.
S · strategic keyword research
I find the keywords your customers are actually searching for, balancing competition and volume, plus the questions they’re asking AI tools.
C · clear the path
With the data and keywords sorted, I fix your site’s SEO errors and optimise your pages, so nothing stands between you and page one.
E · engage
Blog posts and answer-focused content that bring new people to your brand every month, and get picked up by AI search too.
N · near me
Optimising you for the “near me” searches people use when they’re looking for a tour, a stay or a shop nearby.
D · diversify
Press, podcasts, guest posts and directories. Every mention builds your credibility with Google and makes AI tools more likely to recommend you.
SEO wins
One keyword change. Page one in 4 weeks.
For a female safety brand, my ecommerce SEO audit showed her customers were searching for a different term to the one she used for her product. We changed her main keyword, saw signs it was working within days, and she was on page one within 4 weeks. Within 8 months she’d outranked Amazon, with her Google visitors converting at over 7%.
A few more from the search results:
- 300% more sales from Google for a bricks and mortar log supplier
- A $12k mastermind client found through Google
- Tens of thousands of visits from Google for Jobs for a healthcare client
- Sales from Google up 64% for a student of my Get Found on Google course
- An SEO enquiry that landed as I boarded a plane to Lisbon, from someone who found me through a YouTube search
apply now.
Applying is just the first step, a chance for us both to check the (trail) shoe fits.