PATHFINDER
Your 12-month marketing strategy, built in a day
Founders pricing. Rising to £5,000 soon.
What does your marketing system actually look like right now?
Does it feel like a bit of a mess?
Are you the one approving and running everything?
Do you have a team who are pretty good but doesn’t seem to move without you?
Or you’re the woman who’s running your entire marketing on your own because content/messaging is just that one element of your business you refuse to outsource – it makes you too much money.
If the answer to any of that is yes, you need this marketing system.
You're doing well on paper by most people's standards.
The income’s there, mostly, although of course it would be nice to make more and scale.
But your marketing mostly runs on gut feel; a rough quarterly plan lives in your head…but that’s it and frankly it changes more than the British weather.
You’ve invested thousands in your marketing knowledge, been in the room with millionaires, masterminded with some of the biggest names in your space.
You have pages upon pages of journal entries and notes filled to the brim with ideas and the inspiration to think bigger.
But what you didn’t walk away with from any of these rooms is anything tangible you (or your team if you have one) could actually run with immediately.
In your typical mastermind or coaching container, you’ll think about the strategy, back and forth with your coach and map out how you’re going to hit your next income goal.
In Pathfinder, sure we’ll do that, but we’ll also build it together, in a day so you walk away with something tangible you can execute yourself step-by-step to bring your creative vision to life or hand straight to your team within seven days of us meeting.
I'm about to say something that most marketing experts and coaches would tell me not to, because they'll tell you that you shouldn't sell this way.
But there’s no silver bullet.
There’s no secret sauce.
And yeah, that’s not very sexy or sellable, but it is the truth.
A lot of people will sell you a one-size-fits-all solution. A framework. A blueprint. The same route they took
Repackaged as a “new framework” with your name at the top.
I won’t do that.
Because if I took what worked for me to build my six-figure agency or what it took for my clients to have 50k launches, 90k inquiries in a single month, blogs that land them mastermind clients…
It wouldn’t work for you because you’re not them and they’re not you.
So what I’m going to do for you instead, is help you to build your own marketing ecosystem that’s supported by a solid plan; something built around your offers, your current team structure, your life, and what I’ve learned from over a decade of doing this across very different industries.
I’m here to help you pave your own route to success, not copy someone else’s strategy and call it yours.
Pathfinder is a full-day, where we build your 12-month marketing strategy together around your offers, your team, your income goals, and the life you actually want to live.
It’s neither a course, container, or a boring ass PDF that sits in your downloads folder gathering dust for the next six months.
You come to me, or I come to you, and we spend six hours building the whole thing together step by step.
Your offer ecosystem + messaging around it, your campaign calendar, your platform strategy, team roles, KPIs. The lot.
Then, within seven days, it’s all delivered into ClickUp, so you or your team can open it on a Monday and know exactly what you’re doing and where you stand; if you’ve hit your KPIs, what you’re talking about this month and how many clients you have in your pipeline in a single glance.
It works in three parts.
Before the day, I go deep on your business. Your offers, numbers, audience, messaging, positioning, team, your gaps, and how you actually want to show up. I arrive knowing your business well enough that we hit the ground running from the first hour when we meet IRL.
On the day, we build side by side. Six hours, in person, lunch included, at a location that isn’t your desk. By the time you leave, you know exactly what you’re doing in your marketing for the next 12 months and you feel f*cking GOOD about it too.
Within seven days, everything we’ve mapped out is delivered to you into ClickUp. Not notes or a strategy deck. A system that you literally just need to show up for – checking those tasks off day by day and month by month to hit your goals.
By the time you leave the day, and within seven days of it, here's what you'll have:
Your offer ecosystem, mapped. Every product has a clear role. Nothing is competing with anything else. Your buyers know exactly where to go next without you having to manually point them in the right direction.
A full 12-month promotional calendar. Every campaign, every month, for the whole year. You (or your team) know what’s being sold and when,
Messaging and positioning for each of these campaigns and how they feed into your wider content strategy, so you start to build this marketing machine that can still run for you while you take a month off in Italy in the summer and your VA is scheduling out your posts.
Platform and content strategy. Where to show up and what type of content each platform needs.
Team roles, built in. Nobody is waiting on you for direction. Everyone knows what they own, what they’re responsible for, and when it needs to happen.
A KPI dashboard with good, better, best targets. So you stop measuring success by whether it felt like a good month and start making decisions on actual data.
An income goal framework built on realistic targets. Not best-case-scenario, 100% sell out on every launch numbers, because if you don’t hit that you’ll feel demoralised. Instead we’ll build on what’s actually achievable and what you’re likely going to sell. If you hit 80% of your goal, you hit your income target. And if you somehow manage to sell out everything 100%, you’ll be earning more than you planned for.
And the thing that ties all of it together: for the first time, the plan lives somewhere other than your head.
imagine investing £2500 on your marketing today, and then turning that into £250,000 over the next 12 months...all while:
- Taking two weeks off and the campaign that month runs without a single WhatsApp from you.
- Walking into each quarter knowing exactly what you're selling, when you're selling it, and how you're going to position it for it to sell out
- Speaking on stages and podcasts, sharing your mission/vision or simply sipping on a cheeky Aperol on your two week fully unplugged holiday, and Stripe is still going off because the plan is doing the work in the background.
- Your VAs/team members are taking action on the non-creative side to your marketing
- Knowing WHY you had a good month, not just that you did.
C was already running a successful coaching business when she came to us for support. Despite having some team members and a system in place, she was still too heavily involved in her own marketing and the day to day running of it. Meaning that everything depended on her.
As part of our time together, we mapped a campaign launch and then built it out together. Every piece of content, every email, every post, scheduled and ready to go ahead of time.
Then she ended up seriously ill, in hospital, right in the middle of open cart.
But the job was already done.
Everything was in motion. The posts went out as scheduled. The emails landed.
The launch kept running WITHOUT her.
She’d set herself a goal of 30 sign-ups. Her stretch goal, the one she wasn’t sure she’d hit, was 40.
She got 41.
While she was in hospital.
That translated to over $2,700 in recurring revenue each month, secured.
And this is what happens when you have a team who knows exactly what they need to be doing, where they need to be, and the plan no longer lives in your head.
The Investment.
Pathfinder
£2,500
Founders pricing for the next 3 people – then it’s going up.
To put that in context: a fractional CMO typically costs £2,000 to £5,000 a month.
A six-month coaching container in the online space will set you back anywhere from £15,000 to £30,000.
And neither of them will hand you a finished, operational marketing system at the end of it.
£2,500.
Once.
Delivered into ClickUp within seven days.
Ready for your team to run from immediately.
exactly what’s included
- A comprehensive pre-work audit; deep-dive research and analysis into your business before we even get in the room. — Value: £1,500
- A full strategy day, in person; 6 hours of focused one-to-one consulting. Includes lunch. — Value: £5,000
- Your bespoke 12-month marketing roadmap, delivered into ClickUp within 7 days. — Value: £1500
- Monthly/quarterly KPI dashboard. Custom-built around your specific offers and income goals. — Value: £500
- Platform and team recommendations. Tailored to your business, not a generic checklist. — Value: £500
location and date availability
I’m open to travelling into you, depending on exactly what your needs are, but I will be in the following countries/cities over the next three months.
June: Leeds, London, Liverpool, Greece – 2 spaces left
July: Leeds, Manchester, Southampton, Northern Ireland – 3 spaces left
August: Leeds, London, Manchester – 4 spaces available
optional add ons
2-week post-day implementation support; £1,000.
For questions, clarity, and momentum as you start rolling the plan out.
Fractional Head of Marketing retainers/Done for You from £1,500 a month.
Want us to run the plan for you? We’ve got you
Hey, I'm Sal.
After over a decade in digital marketing, working alongside businesses run by very different humans with very different goals, I noticed one thing that separated the success stories from the ones who just never quite made it. The ones who had a plan. And the ones who built that plan around how they actually wanted to work, not around what they’d been told to do.
I’m self-taught. No marketing degree, no agency background. I started with a travel blog, worked my way across SEO, strategy, campaigns, launches, social media and fractional marketing, and used all of those skills to build a six-figure agency. I’ve had people with agency backgrounds tell me the way I ran things was better than some eight-figure agencies. F*ck yeah, I’ll take that.
One hill I will die on: what works for one person doesn’t always work for the next. I’ve been hired purely for the fact that I listen, understand what people actually want, and build them a marketing strategy that truly fits in with their life. Not just what they’ve been told to do because “that’s what works.”
Pathfinder is the strategy day I wish every client had before they hired their first team member, spent their first pound on ads, or dropped £15,000 to £30,000 on a mastermind with the latest “it” coach promising you bulletproof messaging and branding.
I’m based in Yorkshire, but will travel at the smallest excuse, which is why I’m more than happy to travel for these in-person days.
I built 49 North Digital around one belief: your business should fund your life, not consume it.
If that sounds like a bit of you, I think we’ll work well together.
questions?
Is this really just a marketing plan in a document I'll never open?
No. This is a 12-month strategy built into ClickUp so your team can actually work from it. Not notes. Not a deck. A live operational system. Everyone, whether you’re in the office or on a mountain somewhere, is on the same page.
What does the ClickUp system actually look like?
I already have a team and a social media manager. Do I still need this?
Yes. A social media manager executes. Pathfinder builds the strategy they execute from. Mapping how your offers connect, planning your launches, giving your whole team a single source of truth, that’s not their job. If you already have a team who can execute, you’re going to see even better results from this, because for the first time they’ll know exactly what they’re supposed to be doing.
Is my business established enough for a big offer like this?
How is this different from the coaching containers I've already invested in?
What happens after the day? Am I on my own?
Can I really get a whole year mapped in one day?
Absolutely. This is a deep-focused day spent in the zone. We’re not going to be faffing around with things like connecting to your vision and wasting our time together. I’m expecting you to come with a vision and I’ll be joining you, fully prepared with what gaps are in your marketing, so we can get right to work and make this the most productive day possible.
Where does the day take place?
Honestly, wherever you want, queen. The day will be in person. At present my calendar has the following:
May dates available in Leeds, London, and Manchester.
June dates available in Leeds, London, Liverpool, and Greece.
If you’re based elsewhere, drop me a message and we’ll sort something – travel fee may need to be added if the location is outside of my existing schedule.
What if my business changes mid-year?
If you've got this far, you already know this is for you
Every quarter you start without a clear plan is another quarter where your team are waiting on you, your campaigns are running behind, and despite taking that holiday on a mission to have that freedom lifestyle, you can never fully unplug and are always just “a message away” for anyone who might need you while you’re there.
It should feel like freedom. Like you’re lighter. Like everything’s taken care of and there’s no hidden task rotting away in ClickUp giving you that pit in your stomach that tells you to check your phone.
And it can feel like that.
Your girl has experienced it firsthand
But only because I was on the right path for me.
Pathfinder is £2,500 right now. Rising to £5,000.
One day. In person. Your 12 months, built and handed to your team.