Author name: Sally

Sally is the Sales and Marketing Mentor for intrepid entrepreneurs and is the founder of 49 North Digital, an organic marketing agency for coaches and service providers who are ready to elevate their business and create impact...authentically, organically and sustainably.

The Best Free (and Paid) Keyword Research Tools to help you NAIL your SEO

You’re throwing keywords around like they’re magic beans, hoping one might grow into a page-one ranking. I hate to break it to ya… they won’t!  The amount of content floating about on the internet is estimated to be in the hundreds of zettabytes (before writing this we didn’t even know a zettabyte existed 🤯). And […]

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What is Organic Marketing? Navigating Growing a Business Without Ads

So you’re scrolling your phone dodging annoying ad after annoying ad, when suddenly – BAM – a post that actually grabs your attention. It’s like some kind of next-level Derren Brown sh*t, reading your mind. That, my friend, is the power of good organic marketing. It isn’t about going in hard on the sell. Because

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How to Use Social Media to Make Sales in Your Virtual Assistant Business

As a virtual assistant, you’re used to scaling mountains of work for your clients on the daily. But how do you climb the social media mountain yourself and effectively promote your business when you’re almost running multiple businesses too? Social media has become the go-to marketing tool for online business owners and while I do

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Sally, founder of 49 North Digital, holding her phone looking at her Instagram grid

Do You Really Want More Instagram Story Views? Or Do You Need a Better Marketing Strategy

As a coach or online service provider, it can be tempting to obsess over your Instagram story views. After all, these vanity metrics can give you an idea of how well your content is resonating with your audience…But do they actually? As a marketer for coaches and online service providers, I’m never short of a

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2022 Marketing Trends for Coaches & Online Service Providers That Will Supercharge Your Business Results

it’s that time of year again! What 2022 marketing trends do I think will be popping for coaches and OSPs? It’s simple really, and I say it all the time. Digital marketing for coaches in 2022 is going to be all about omnipresence and having a diverse marketing strategy. So, in a bid to support

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